After the takeover of Activision Blizzard by Microsoft, Netflix doubles its game


Netflix executives are apparently very happy to learn of Microsoft’s upcoming acquisition of publishing giant Activision Blizzard. In fact, executives consider it an exceptional validation of its own future plans for Netflix itself.

Netflix COO and Chief Product Officer Greg Peters sees Microsoft’s acquisition of Activision Blizzard as an endorsement of subscription models and a shining example of why Netflix is ​​such an important service. This being, of course, a nod to Microsoft’s own Game Pass plan, which provides a rotating library of games for an affordable monthly fee. Microsoft has revealed that the service will eventually include a large chunk of Activision Blizzard titles once the buyout is complete.

During Netflix latest earnings briefingas reported by GameSpotPeters said: “It was exciting to see the activity in space. And I think to some extent that’s an endorsement of the core thesis that we have that subscription is a great model for connecting consumers around the world with games and gaming experiences.”

Just as movies and TV have become almost entirely dominated by subscription plans, many executives also see this as the inevitable future of gaming. Those at Netflix are empowered by Microsoft’s decision, as Netflix has recently ventured in the world of mobile gaming, offering a selection of titles on iOS and Android devices accessible with existing subscriptions.

Netflix founder Reed Hastings spoke about the company’s move into the gaming space, seeming determined to make Netflix the go-to subscription service for mobile experiences. “We’re definitely crawling, walking, running and like nailing the thing and not just for the sake of it or for a press release,” he said on the earnings call. . “But we have to please our members by having the best in class.”

How successful Netflix will be in the gaming world remains to be seen, but the company certainly doesn’t seem to be taking it lightly. Although Peters stressed that it was “still very early” for the company’s game goals. He also promised that 2022 would be a great year for “casual and basic game genres” on the new service.

“We’re going to be experimental and try a bunch of things,” Peters told those on the call. “But I would say the eyes that we have on the long-term prize are more focused on our ability to create properties that connect to the universes, the characters, the stories that we’re building in other places and magnifying that value for fans of these stories.”

Given the size and scope of Netflix’s immensely popular franchises, the sky seems like the limit for the kind of interactive experiences the company could plan for in the future. In the meantime, you can read more about Netflix games here.


Comments are closed.